Facebook makes it easy for businesses to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Here, advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche, as he walks you through Facebook Advertising and its nuances to help pinpoint your ideal audience and gain a ten-fold return on your investment.

Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after — 10 seconds later, 10 minutes later, and in the following days and weeks.

Covering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering Fundamentals, Newsfeed ads, Sidebar ads, and BIG data.